Identify the Pain
Qualify
Is the pain strategic enough?
Sell
How do I increase the pain?
MEDDIC is selling. Not qualifying.
We implement MEDDIC everywhere. In your deals. In your CRM. In your routines.
Built from 10 years scaling Partoo from €300K to €40M ARR.
Built by Vincent Coirier
Chief Sales Officer - Partoo
Scaled from €300K to €40M ARR
Managing 100+ sales across Europe,
LATAM and Middle East
2,000+ sales trained
+50 teams trained
Founder - TrainMyTeam
Builder - MEDDIC-GPT
Author - Natural Selling methodology
WHAT YOUR TEAM IS FACING
Enterprise sales got harder.
Every Sales Leader we work with is navigating the same shift.
01
Selling through your Champion is no longer sufficient.
02
Access to the Economic Buyer has become a necessity.
03
Budgets still exist. But every euro is scrutinized.
04
Internal validation cycles have lengthened.
05
Deals slip. Forecasts break.
06
Low-cost competitors make value differentiation harder.
MEDDIC gives your team the execution structure
to navigate all of it.
MEDDIC
MEDDIC is a sales methodology.
Too often used as a qualification framework.
Most teams use MEDDIC to understand their deals. The best teams use MEDDIC to move them forward.
MEDDIC
QUALIFY
SELL
Identify the Pain
Is the pain strategic enough?
How do I increase the pain?
Champion
Do I have the right champion?
How do I strengthen or change the champion?
Champion
Qualify
Do I have the right champion?
Sell
How do I strengthen or change the champion?
Decision Criteria
Do I know the decision criteria?
How do I influence them before the RFP?
Decision Criteria
Qualify
Do I know the decision criteria?
Sell
How do I influence them before the RFP?
Metrics
Are the metrics measurable enough?
How do I connect them to executive priorities?
Metrics
Qualify
Are the metrics measurable enough?
Sell
How do I connect them to executive priorities?
Economic Buyer
Did I identify the right EB?
What message should I frame for the EB?
Economic Buyer
Qualify
Did I identify the right EB?
Sell
What message should I frame for the EB?
Decision Process
Do I understand the process?
How do I control momentum through it?
Decision Process
Qualify
Do I understand the process?
Sell
How do I control momentum through it?
MEDDIC is selling.
WHAT CHANGES
The numbers.
Measured on real implementations, real deals, real teams.
+30%
Win rate on deals
Measured on deals that go through a structured MEDDIC deal review
+25%
Average basket size
When Economic Buyer is identified and engaged before proposal
85%
Forecast accuracy
After 3 quarters of MEDDIC implementation across the full team
100%
Vocabulary alignment
Across revenue teams and all countries
Measured across TrainMyTeam implementations.
WHO WE ARE
Active Sales Leaders.
Not full-time trainers.
Vincent Coirier
Founder - TrainMyTeam
Chief Sales Officer - Partoo
Methodology built from the field
Updated every day from live deals
2,000+ sales trained
Olivier VallinChief Sales Officer - Malt
200 sales, 8 countries
€50M → €800M ARR
Vianney BonduChief Revenue Officer - Tenacy
Cybersecurity / Fintech
3× 0 → €10M ARR
Nicolas FarinHead of Enterprise Sales Southern Europe - Adobe
Ex Meta, Ex Microsoft
Multi-million deals
Every trainer is currently running a revenue organization.
IMPLEMENTATION
MEDDIC Implementation
From strategic alignment to daily execution. In your deals, your CRM, your routines.
Step 01
Leadership Alignment.
Adapt MEDDIC to your sales cycle, your teams, and your vocabulary. Not a generic framework - yours.
Step 02
CRM & process integration
MEDDIC integrated into your pipeline, your forecast, and your sales cycle - not in a separate training doc.
Step 03
MEDDIC Training
Training on real deals. 30+ live examples on your own opportunities. No theory.
Step 04
Deal Review & execution
Weekly deal reviews become the cadence that drives forecast accuracy and keeps the methodology alive.
- Step 01
Leadership Alignment.
Adapt MEDDIC to your sales cycle, your teams, and your vocabulary. Not a generic framework - yours.
- Step 02
CRM & process integration
MEDDIC integrated into your pipeline, your forecast, and your sales cycle - not in a separate training doc.
- Step 03
MEDDIC Training
Training on real deals. 30+ live examples on your own opportunities. No theory.
- Step 04
Deal Review & execution
Weekly deal reviews become the cadence that drives forecast accuracy and keeps the methodology alive.
MEDDIC-GPT
MEDDIC-GPT. MEDDIC everywhere.
Challenge deals, build strategy, and improve forecast accuracy - directly inside the tools your team already uses. No switching tabs. No extra steps.
MEDDIC-GPT analyzing a live opportunity inside Salesforce.
WORKS INSIDE
Salesforce
HubSpot
Modjo
Claap
Slack
TeamsAVAILABLE ON
Chrome ExtensionInside any browser tab
Web AppFrom any browser, any device
SlackInside your team channels
TeamsInside your daily workflows
MEDDIC-GPT follows you everywhere.
For whom
Built for teams selling complex deals.
Complex sales cycles. Multiple stakeholders. High ACV. Long and non-linear.
Enterprise Sales teams
- High ACV deals (50K€ to 1M€+)
- Multiple stakeholders involved
- Long and non-linear sales cycles
- Need to multi-thread across decision makers
Performance-driven Sales teams
- Improve forecast accuracy (target: 90%+)
- Increase revenue per headcount
- Gain control over deal execution
- Reduce “no decision” outcomes
Multi-country Revenue teams
- Sales teams across regions and markets
- Need shared vocabulary and deal standards
- Align how opportunities are qualified
- Create consistency across Sales, KAM, and CS
Teams scaling upmarket
- Moving from SMB to Enterprise
- Need more control over deals
- Increase ACV and deal quality
- Structure complex buying processes
What changed
What changed after implementation.
Teams we worked with
All available for a referral call.
What sales leaders say
Trustpair — MEDDIC implementation
"Vincent really helped us move from MEDDIC theory to something concrete. He challenged both the team and our tools, and it helped us reach a real new level of sales maturity."
Baptiste Collot
Co-founder & CEO, Trustpair
Doctrine — full sales floor implementation
"Since Vincent's intervention, MEDDIC has become second nature for our mid-market and enterprise teams. And above all, it helped align the entire floor around a common, concrete, and effective methodology."
Stanislas de Taffin
VP Sales, Doctrine
Didomi — MEDDIC implementation & CRM integration
"Vincent has a perfect command of MEDDIC and above all, he knows how to adapt it to very concrete challenges. He integrated quickly with the teams and truly maximized the impact of the training."
Raphaël Boukris
Co-founder & CRO, Didomi
What we offer
The full execution system.
MEDDIC-GPT
AI sales execution system - available as a web app and Chrome Extension. Works inside Salesforce, HubSpot, Gong, Modjo, Claap, and anywhere you work.
Learn more →Natural Selling
The methodology behind how your team runs meetings. Not talent. Method.
Learn more →Advisory
Sales strategy, deal execution, and Revenue Operations. Embedded with your team. Working on your deals.
Learn more →